Consumers can vote their politics with their dollars
New Apps let you shop your principles
Wednesday, January 01, 2014 4:00 PM
LOVELOCK - Many people believe their vote doesn't count. With the Electoral College in place they may have an argument. So what can a person do to let their opinion be known? Vote with your dollar.
Dollar voting is a term used by economists to define how consumers vote for products, how they are made and sold. The dollar vote can even speak to the companies who make and market the items bought.
The power of "consumer sovereignty" can dictate the products available in the market, where they come from and how they are made. But just how does the consumer do that, you ask? Well you guessed it; there's an app for that.
The Buycott app is the opposite of a boycott. Buycott helps consumers to organize their everyday consumer spending so that it reflects their principles; this is according to the creator's website www.buycott.com.
According to the website, consumers who have this app can scan an item and it will look up the product, determine what brand it belongs to, and figure out what company owns that brand and who owns that company.
When buying the app from the website, the consumer will be prompted to join or create a campaign such as Boycott contributors to Obama 2012 reelection; Demand GMO labeling or Don't buy Chinese products. The website currently has over 200 campaigns ongoing.
It will then cross-check the product owners against the companies and brands included in the campaigns the consumer has joined, in order to tell them if the scanned product conflicts with one of their campaign commitments.
This app is available through its website, the App Store and Google Play.
Another app hoping to attract the conservative consumer is the 2ndVote app. According to its website www.2ndvote.com, the app rates companies on their support or non-support of conservative issues.
The companies are rated from 1 to 10 based on the following information: direct and indirect corporate donations; activities and stated policies from the company; documented sponsorships for various political and advocacy-related events; corporate leadership donations, activity and advocacy; and lobbying spent for or against various issues on the federal and state levels.
2nd Vote has rated over 300 companies on its website and says it will have more ratings in the future to make it easy for conservatives to follow the money and see how the companies they shop with spend the money they spend in their stores.
The 2nd Vote company is a registered 501(c) 3 nonprofit. Its apps are available at Amazon, iTunes and Google Play.
Now consumers have the ability to make their vote count with their dollars.
Emails sent to both companies for comments were not replied to by press time.