Hello dear reader. Welcome. Glad you dropped by. Come on in. There’s coffee in the pot. I almost said there’s whiskey in the jar. But it’s a bit early in the day for that yet.

So let me tell you what pal. Today’s a special day. Today’s the day we are going to nail it all down, break through to the core and make your dreams a reality. That most assuredly is because I have the deal of a lifetime for you here and now. It’s something you’ve always needed and wanted and now you can finally have it.

“Do you know what I mean? Have your eyes really seen?”

Oh sorry about all the drama. I’m just trying to make a point of how many stories I hear along these very same lines these days. Be it religious, political or someone hawking material stuff, all the stories seem to have a similar agenda and plot. 

They sound so sincere, real and convincing. But for sure you’ve heard them all before many times. Regardless of how sincere and reasonable they sound, all you have to do is wait for the hook. And there’s always a hook.

Commercials, ads, talk radio, mass media communication; it just seems as if they are all one big infomercial any more. 

“No money down - Satisfaction guaranteed - Today only - Supplies are limited - Call lines are open - Offer ends at midnight - You can’t afford to miss this - Visa and MasterCard accepted - Operators are standing by - Don’t delay - Call now”.

Then they repeat the phone number three or four times. 

After you’ve heard the ad umpteen zillion times then the message and the phone number are burned into grooves or circuits in your brain. Or so it appears to me. 

I’ve quit paying exorbitant prices for cable TV just to listen to their constant barrage of consumer programming. And the most ironic part of it is cable TV and HBO originally promised commercial free entertainment!

I try to catch the top of the hour news on my radio occasionally. but the same dumb spiels come pouring out to me from that device. 

Advertising is on the cashier receipt tapes from stores. Many business I call on the phone put me on hold and subject me to non stop promotion on what a wonderful organization they are and run down all the other services they offer. 

And don’t even get me started on the computer. Attempting to navigate the internet is like trying to walk through a mine field of cheap, gimmicky, annoying ads. 

It seems to me that smart bushiness men run these companies. They would not want to spend such a huge amount of money on this advertising if it did nothing but annoy their potential customers. So it must be working. 

The constant repetition of these awful ads must be laying in hypnotic suggestions on the masses.

As an example, take these non stop auto insurance spots. They appear to be everywhere and never ending. Looks to me like they’ve been trying to program robots all these years. It’s got to be successful for them. Otherwise they would not continue these idiotic ads to a gullible public. 

I am in fact a capitalist. I very much believe in free enterprise. I’ve worked in sales off and on in my past years. I know you have to promote your product and create a demand. But, holy smoke, there should be some limit!

I guess the broad general public must really love a show. A good story, a rosy promise of pleasure, satisfaction, comfort and security gets them almost every time. 

So Madison Avenue advertising, polished presentations and hype appear to make our world go round these days.

Just look at the tremendous promises of politicians running for public office in past elections.

And the beat goes on.

Dan O’Connor can be reached at danhughoconnor@gmail.com